SO many people from avid travelers, digital nomads, and families seeking the next best stay are learning about these brands through social media marketing.

With the ever-changing nature of technology through online marketing platforms such as Instagram, TikTok, & Meta, impactful trends are continuously being sought after by past, present, and future brands to connect with a modern audience.

Just like you see those thousand positive reviews on Amazon, personable reviews/recommendations is key to target a diverse audience, reach more customers, and improve sales!

When people are happy, this is a big #WIN for both parties.

While travel is on the rise, the price tag for those expenses are too, meaning vacation enthusiasts are doing what everyone else is: market research - this is a foreshadow into what they can expect for their own trip!

Most people want to go somewhere based on other's experiences which puts UGC travel on the top of the list for generating consumer trust.

Building upon shared trust is exactly what people desire to book that stay at the click of a button!

In our current digital climate, brands are constantly seeking new ways to captivate engagement. One powerful strategy is scroll-stopping media that resonates with your ideal customer.

These creative works-of-art provide visually appealing footage that are not to be confused with traditional advertising as it natively draws in viewers in to stand out from a crowded digital space.

Consumers are increasingly drawn to content that feels genuine and reflects the real experiences of their peers. By leveraging UGC, brands can tap into this powerful sentiment.